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Team “Anxin” (meaning reassurance and warmth in Chinese) from the International Business School of Guangzhou City University of Technology (GCUT) held two lectures themed on “caring for senior citizens through guaranteeing safety of their livestreaming shopping” in Huagang Community and Qishan Village in cooperation with “Double-Hundred Project” Service Station for Social Work of Xiuquan Street, Huadu District, Guangzhou City. Rooted in villages, communities and nursing homes, Team “Anxin” has held four series of lectures so far. Consistent with the Outline Development Plan for the Expanding Domestic Demand (2022-2035) of the 14th Five-Year Plan (2021-2025), the activity aims to enhance senior citizens’ awareness of safety and confidence in online shopping, thus helping to promote the healthy and sustainable development of livestreaming e-commerce industry.

Team members popularized the risks and preventive measures of livestreaming shopping through case analysis, practical tips of keeping online fraud at bay and question & answer part, which is illustrated in a clear way. These students dispelled senior citizens’ misgivings about online shopping with a sense of social responsibility and enthusiasm, expounding key issues such as how to identify deceptive advertisement, avoid online fraud and protect personal information. They also emphasized that senior citizens should seek timely help when they get into such trouble. In this way, these senior citizens could establish correct consumption concepts and enhance their ability in self-protection. The local residents appreciated and thought highly of such activity. Participants argued that they formed a clearer understanding of livestreaming shopping while learning how to protect their legitimate rights.

Interactions with senior citizens

Team “Anxin” has received letters of thanks from communities, associations and enterprises since they held such lectures. For example, the Qishan village committee wrote in a letter of thanks to the team, saying that “you make us feel the sense of responsibility as youth of the new generation thanks to your active participation and passionate devotions. The activity shares related knowledge, promoting mutual understanding and trust. We believe that senior citizens in our village can better adapt to the digital age, thus enjoying the convenience and fun brought by online shopping”. Henan Cultural Industry Association commented that “Team ‘Anxin’ pays attention to social realities since they play an active part in offering suggestions on the healthy development of silver economy, which enables them to inject wisdom and strength of individuals of philosophy and social sciences from universities to the group.”

Part of letters of thanks

Two students from the team also shared their views on the activity. Wang Zhengwen pointed out that “it makes me learn how to communicate with senior citizens despite our age gap. I taught them to catch up with the times through face-to-face communication and ‘hands-on’ teaching, which helps to advance the healthy development of livestreaming industry in an indirect way. Therefore, I feel that every good deed can gather as a great power to better our society”. Zhang Meng said that “I learn effective approaches to information transmission through the series of lectures, in which I improve my ability of planning, communication, research and team cooperation”. Their views reveal the insights and growth of team members while demonstrating their social responsibility since they participate in social practice actively.

Associate Professor Chen Shaoming, instructor of the team and dean of the International Business School, put forward that Team “Anxin” would always stay committed to its original aspiration of showing concern for senior citizens and giving back to society through further promoting the publicity on consumption safety for senior citizens. It is planned that the team will established close cooperation with the government, communities and enterprises to help senior citizens to get accustomed to the digital age as well as advance the implementation of policies and measures that benefit the growth of silver economy, thus creating a healthier and safer livestreaming e-commerce environment featured with sustainable development. “We believe that senior citizens will outshine themselves in the digital age through out tireless efforts and joint cooperation with all walks of life.”